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However, if you’re a local business that would hugely benefit from a local listing in the Google Local Pack then it’s something worth spending time on it. You also have the option of either automating the work with the tools discussed earlier, or outsourcing it entirely, if you have the budget. Local SEO helps build authority in your local area, improves your website’s authority, sends trust signals and can also improve rankings hugchil-land.com Shout about your success to secure the social proof you need to persuade new and existing customers to trust your business. UK-based swim school Puddle Ducks do this brilliantly on their testimonial page with glowing quotes from their customers